A Guide to #Hashtagging

With each passing year it seems a new platform of social media evolves and sky rockets into our pockets, distracting us from simple tasks and turning users into somewhat brainwashed, technology addicted zombies. From Facebook to Instagram, Twitter to Snapchat, as more and more of these ‘apps’ are created, the use of #hashtags become more and more important for you and your business.

Whilst many people, mostly gen-y’s, know how to hashtag, do you know how to use it effectively and appropriately to project your business to the world, connect with existing customers or potentially engage with new clients?

For many businesses who are just beginning to dabble with social media, hashtags can be confusing and perhaps even annoying. Thankfully for you, the team at Brown Ink includes a few gen-y, technology addicted zombies that can help. #WINNING!

In the below infographic, we break down the who, what, where, why and how of hashtags to help you connect with your business online. Using hashtags has the potential to be a lot of fun and drive great engagement. If you are a little unsure, we recommend using an already established hashtag to begin with before brainstorming a unique hashtag for your business that can unlock millions of opportunities.

Happy #hashtagging