MY FRENCH OBSESSION PROJECT DESCRIPTION
My French Obsession is an online start-up business. My French Obsession source the stylish unique products from France which can’t be purchased in Australia. The customer has two options, they can subscribe and receive a secret box of french goodness every 3 months or they can simply purchase individual pieces from their online store.
It was important the My French Obsession branding have it’s own strong personality but also be able to compliment the many brands which will appear on the website. A typographical was the final solution, with a tough of personality achieved through the font used for the word “French”.