Polaris Lawyers Branding

POLARIS LAWYERS PROJECT DESCRIPTION

Polaris Lawyers is a boutique personal injury law firm based in Melbourne. They are a team that have over 30 years combined big firm experience, with a focus on delivery of personal service and empathy to their clients. Polaris Lawyers was started with a simple vision – to put their injured clients first.

The branding we developed for the client is contemporary and sharp. The namesake, Polaris, stands for the North Star. It represents the guiding navigation that Polaris Lawyers provide to their clients. Graphically we chose to represent the star by a triangle that also represents the letter “A” within the mark. The significance of the triangle is layered. It represents North, progression forward and the sides represent teamwork between Polaris Lawyers and their clients to achieve positive results. The triangle was further extended and works seamlessly as a supporting pattern on other branded collateral for the client.

The looks is modern, sleek and sophisticated.

PROJECT INCLUDED