Spectrum Clarity Branding

SPECTRUM CLARITY PROJECT DESCRIPTION

Spectrum Clarity is a start up business for a niche market which unfortunately seems to be growing. Spectrum Clarity helps parents of children who have been diagnosed with Autism Spectrum Disorder. Elaine Jackson the owner of Spectrum Clarity has a son who was diagnosed with Autism. The subsequent struggles with trying to work through a medical industry full of red tape, forms and acronyms galore left her and her husband stressed, frustrated and exhausted.

Spectrum Clarity was created solely to help parents and children find their way through the same system, to offer support, comfort and reassurance. To help provide a plan, a plan which is needed in order to receive financial support from the government funded system.

It was extremely important this business looked professional from the outset. For the logo we studied colours to make sure we found a colour palette which was both professional and calming. The watercolour effect represented the individual nature of Autism, no two cases are the same just like a piece of original art.

PROJECT INCLUDED