Advertising in a newspaper or magazine is not as simple as just putting some images and text together and the phone will start ringing. It is important to have an objective for your advert, what do you expect from the advert?

Do you want the enquiries to come through your phone? Or do you want the readers to visit your website. The objectives have a great impact on what the advert content will be and how it will look.

Store and More’s target market could potentially be everyone but as we know no business has a client base of everyone. We have put together a number of campaigns for Store & More. Some have had adverts aimed at the home owner needing more space, the business owner and the tradie. There are never any guarantees with press advertising so make every element of your advert have a reason for being there.

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