THE MATTRESS RECYCLER PROJECT DESCRIPTION
The owners of The Mattress Recycler also own a few other businesses. We had been through the rebranding process with their other businesses, but with this business they didn’t believe we had a lot to work with because it was “just a recycling business’. The Brown Ink team had completely opposite thoughts, we saw real potential and a great opportunity to create a brand which didn’t conform to regular convention.
In lots of ways this logo is self-explanatory, in the gallery we have a visual diagram which explains the meaning behind the icon. Our research showed that recycling mattresses had far-reaching effects, indeed much more than appears from a superficial glance. It was important that this brand show a maturity which reflected the efforts this business was making to reduce landfill.
- Branding Graphics