Established in 1906 Walkers has been a part of the Geelong landscape for a very long time. Like many businesses it has evolved over these years, in more recent times the business has expanded its range of products into the bath-ware sector. It was felt by the owners, the current logo didn’t reflect the style and quality of products they now sold, they were right.

The largest hurdle Brown Ink Design faced with this project was not designing the logo but getting the extended Walker family of owners to agree on a direction. Design by committee is never easy and when you have a family with a strong emotional connection to the business then it gets even harder.

While we stuck to our tested and proven design process we did have many occasions where we needed to return to the marketing objectives agreed upon by Walkers, in order to move forward.

One large issue we saw with the old branding was the shade of green used. This is not a particular stylish colour, in fact it is a polarising colour. We wanted a colour which was less polarising and more complementary.

While the entire branding process took longer than expected the outcome is one both Walkers and Brown Ink Design can be very proud of. The design and construction of the new Walkers website was a large turning point for the brand. The clean design married with stylish photos allowed the owners to see the full potential of their new brand.

Ultimately when you sell style, you don’t want your customers to question your ability to be stylish when they look at your branding and marketing.