Morton+Co Architects Branding

MORTON+CO ARCHITECTS PROJECT DESCRIPTION

Formerly known as Morton Dunn Architects, the retirement of one of the principle architects created an opportunity for a name change and brand update. Working with architects presents unique issues, designers designing for other designers albeit a different discipline can be fraught with danger. Architects and Graphic Designers have a reputation for having large egos, thankfully this project was a wonderful experience which resulted in a logo and brand which both parties are extremely proud of.

The short unique nature of the name, Morton+Co offered us an opportunity to explore a typographical solution.  Many creative options presented themselves during the process, each option was explored with enthusiasm.

The final chosen logo was an idea that spoke to Morton+Co, their previous logo had included circles and this concept represented a lovely homage to that logo while achieving the objectives outlined in their brief.