THIRTEENTH BEACH GOLF LINKS PROJECT DESCRIPTION
The Managing Director of Brown Ink Rodney Brown has a deep passion for golf so when the opportunity came up to help Thirteenth Beach Golf Links with their marketing, you could say he was as happy as a kid in a lolly store. Rodney had been doing some golf specific photography for 13th Beach which are used in these adverts.
There are two distinct markets for 13th Beach Golf Links:
1. Prospective Members
2. The general public “Green Fee” golfer.
These two adverts while both being similar in look and using the same photos do have a different call to action. The first advert is aimed at prospective members, the second is aimed at the golfing public. If you look closely you can read the difference in the copy.