Billy’s Bistro & Bar is named in tribute to William Lung (1882 – 1969) a.k.a. Billy Butterfly, an iconic noble character from Ballarat’s folklore who was well loved by many Ballarat locals. Billy’s Bar & Bistro is located within the Mercure, Ballarat.

We were approached by the Marketing team at the Mercure to design a brand identity for their in-house restaurant, affectionately called Billy’s. We chose to use a monochromatic tone for the branding so as to have maximum impact across a wide variety of mediums which ranged from stationery, advertising and signage through to a website.

  • Logo
  • Marketing Material
  • Copywriting
  • Website
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