Heritage Caravan Park Branding

HERITAGE CARAVAN PARK PROJECT DESCRIPTION

Heritage Caravan Park is located in Alice Springs, the owners wanted their new branding not to be a stereotypical take on Alice Springs which usually meant using reds and yellows to describe the red dirt and yellow sun.

The caravan park has a lovely collection of lemon scented gum trees which are both beautiful and unique. We included the gum leaf and the Heavitree Gap which is the southern entry and exit to the town as prominent features of the icon. The colours are reminiscent of the area and the circular shape allows the logo to used easily on merchandise.