Surfcoast Wholefoods

SURFCOAST WHOLEFOODS BRANDING

Surfcoast Wholefoods is a brilliant idea introduced to Torquay by owners Tim and Annabel Reiter. In many ways the shop is before its time. Surfcoast Wholefoods is a boutique supermarket aimed at customers who appreciate organic grown foods. These customers may also need gluten free foods or have some kind of special dietary requirements.

Surfcoast Wholefoods wanted their brand to represent an organic flavour, we achieved this with illustrations which show a less precise more sketchy style. The use of recycled paper for the business cards and shopping bags add to the brand vision.

PROJECT INCLUDED